My presenatation clip

This is a presentation that I’ve done in front of both fashion classes, within this presentation we had to set up our own fashion business that linked back to the career that our work suited best. The strengths of this presentation is that I had all my portfolio e.g. mood boards, flat illustrations, samples etc. All the boards that I showed were completed and ready for the presentation. The other strength of my presentation was the prices that I showed for my garments that I sold was really clear written with a backed up information that was taken in the costume theater, and also the brand logo was original and created by me on Photoshop. But on the other hand the presentation was rushed which confused my audience and they had no clear idea of what my business is, the style of my work wasn’t really clear because it had no images of my work on the PowerPoint. The other thing that made my presentation weak was that my voice wasn’t loud enough for my audience to understand what I’m saying, and I also handed my work to show my audience which really distracted them from listening to me.    

Audience

Consider what is the target audience for the following?

·         Age

·         Price/cost

·         Pattern

Identify what factors affect the target audience appeal how companies manipulate this.

·         Cost/price

·         Lifestyle

·         Location

·         Style

·         Culture

·         Season  

Choose 5 fashion/textile brands and identify target audience.

·         H&M

Target audience: Teenage girls, they would spend to buy designer brands and middle age women because they are mostly employed and can afford clothes from their shop.

·         Celia

Target audience: middle age high class women, they are mature and would prefer modest and vintage clothes. Her work would also be targeted at housewives because she sells wall papers, utensils etc.

·         Hollister

Target Audience: young adults, they are casual designs and branded and they are also targeted spo

·         Sports direct

Target audience:

·         Peacocks

Target audience:

Compare your “personal mood-board” and style to a brand that you think is like you and one that is not. 

Presentation for My pitch

Assessment Sheet Year 2 Level 3

Weekly diary 03/10/14

Within this session we looked into costume industry, in the start of the lesson we were all given a fairy tale story and we had read through the story and pick out  a character from it. After picking out the character we had to design an illustration of a garments that would suit theatre or film production. The story that I was given is called 'Rumpelstiltskin'. 

This story is of a poor miller’s beautiful daughter who has been forced by her farther to spin straw of gold for the king, so he could have a higher rank in the community. However, she doesn’t know how to do it and with confusion she starts to cry. Then a little man appears in the same room as her, she explains her situation to him. The little feels pity for her and agrees to doing her job if she gives something in return. The miller’s daughter agrees to his offer and gives him her ring, the following morning the king is really pleased with her that he commands her to do another room full of straw. She starts to weep again and the same man appears and does her in exchange of her necklace, once she completes this room the king is so pleased with her work. That he gives her a third room full of straw and of she completes it he would marry her. This puts greed within the millers daughters heart to an extent that when she cries on the third day, she has nothing to offer the little man and promises her first child. She marries the king. Years later the first child is born and when the little man arrives to collect the child she disagrees and starts to cry. The man feels pity for her and asks her to guess his name within three days. She guesses his name on the third day and the little man becomes really angry with her that he stamps on the floor so hard that his half body sinks in the ground and he kills himself.  

For this story I wanted to produce a dress for the miller daughter and on the scene where she was poor. So then I reached the different types of dresses that would inspire me. I looked in to the 18th century art because the type of garments that they wore at that time included large quantity of fabric and also had gathers and palettes that would suit the types of garments within theatres and movie productions. I also looked into different types of high end clothing and also searched different types of modern jewellery like ring and necklaces so I could take inspiration from different designs and exaggerate the same look so it’s suitable for theatre. For the patterns of the dress I chose little pretty butterflies because it would show that’s she beautiful and delicate.

After I gathered all the information I presented it in a mood board and created design illustrations for the garment that I would use in theatre.  

My presentation video

These are screenshots of my presentation that i presented in front of my fashion, i created this board for Kris Jenner and my college tutor who's called Tina. I started with talking about how I first researched her body shape because with that I could find the garments that suit her body shape best. Then finding out the type of garments which suited her I researched the current trend that would appeal to my clients. i spoke about what what designers work i would like Kris Jenner would wear and what garments my college tutor will wear. 

The strengths of my presentation was that I used hand gestures so that my audience would keep the attention of audience on my speech, I also had work which I could present. but on the other hand the weakness of my presentation was that I didn't really have loud voice so my audience couldn't properly hear what in trying to say. The body language was not positive because I was mostly playing with my ID badge which caused distraction I also looked very nervous. 

Weekly Diary 26/09/14

Within this session we had to work like a stylist would, so our day started with a brief that was organised by our teacher and  that brief gave us task of styling a celebrity and a teacher  from our college. We had organise an outfit for the celebrity that wanted a suitable outfit  for a show, it had an unlimited budget and had conditions that it should suit the celebrity, the style should be from the 14/15 S/S trends. On the other hand a teacher from our college also wanted and outfit that trickled down from the celebrities outfit and had a budget of £200.

In the start of this task I had to pick out random teacher that from a pile of folded papers that had the name and image of an teacher from our college, after I knew the teacher the that I as going to style, I researched the different celebrities that were similar to our  teacher. The teacher I had to style was called Tina and she's female in her mid 40s. The celebrity that in my opinion was similar was Kris Jenner because they both are mature women an have the same body shape. They are most likely are the same age and would have a similar style that they both would find attractive.

To start the styling  researched the different types of body shapes and I found that apple  shape is the most suitable for both of my clients because they mature and elder women. once I was satisfied with the shape that I choose for them I researched into what garment suited that body the most. Through that research I discovered that they would both would suit V neck blouses and modest garments because clothing . After that I liked at the different types of trends that are around in 14/15 S/S the two trends that I found most suitable was Fix Up, Look Smart I chose that trend because it included various design that had smart and modest garments that would suit both of my clients and I also chose counting sheep's within that trend because it mixed professional colours with vibrant colours.

After all my base research was complete I looked into different types of High End designers   because they would suit Kris Jenner's lifestyle. The first designer that I looked into was Donatella Versace because her design were smart that would be more suitable for a mature women. The other designer that I looked into was Chanel because there was different types blouse designs that would boost up Kris Jenner's body shape. I've also looked into other designers such as Alexis Mabille, Giambattista Valli, Valentino, Roskanda Ilincic because  they all have similar designs and colours. On the other hand I have looked at shops Debenhams, Next, George for Tina because I found smart designs that were also affordable.

Once I had gathered all the designs I presented my work as a style mood board, and then I presented my ideas  to the class so its clear what research I've done and why I choose those particular garments.