Audience

Consider what is the target audience for the following?

·         Age

·         Price/cost

·         Pattern

Identify what factors affect the target audience appeal how companies manipulate this.

·         Cost/price

·         Lifestyle

·         Location

·         Style

·         Culture

·         Season  

Choose 5 fashion/textile brands and identify target audience.

·         H&M

Target audience: Teenage girls, they would spend to buy designer brands and middle age women because they are mostly employed and can afford clothes from their shop.

·         Celia

Target audience: middle age high class women, they are mature and would prefer modest and vintage clothes. Her work would also be targeted at housewives because she sells wall papers, utensils etc.

·         Hollister

Target Audience: young adults, they are casual designs and branded and they are also targeted spo

·         Sports direct

Target audience:

·         Peacocks

Target audience:

Compare your “personal mood-board” and style to a brand that you think is like you and one that is not.